Social Media Strategy that Drives Results

6 Steps to Creating a Social Media Strategy that Drives Results
By DJ Muller

Social media has become an integral part of the marketing and communications plans of all organizations. As a cost effective means to engage, interact and celebrate with existing and prospective customer relationships, as well as heighten awareness and interest for your defined target audience, it is no surprise that social platforms such as Facebook, Twitter and LinkedIn are continuously growing in terms of popularity and functionality. Despite this ease of use, measuring the return on investment (ROI) of any given social media platform can be challenging. Yet, it must be done if you wish to maximize your communication efforts and make strategic decisions to foster organizational growth. The key to realizing success is creating and implementing a social media strategy that drives results. Here are six simple steps to help you get started:

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