How to Engage Your Community (PRWeb)
PR is nothing without community. You need fans to spread the word about your brand so you can grow your following organically. But to attract new followers, you need to know how to engage with them. With social media, engaging with your community has become easier than ever.
Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. Follow these four tips to build a stronger, more engaged following:
Build community around your audience
You can’t force a community, so let it happen naturally. Find your fans on the social networks and apps they already use and engage with them there. For example, if you’re finding more people are tweeting about your brand than posting about it on Facebook, focus on developing your community on Twitter. Your audience will be more willing to join your community when it fits easily into their lives.
Share a variety of content
When you use the same content across all your social media channels, your followers will get bored and lose interest in what you have to say. Keep the message consistent, but adapt your content for each channel and each audience. Vary the style of your content, too. Post a mix of informative, fun and promotional content to keep things fresh and interesting.
Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly?
Join media training expert Brad Phillips at his free Cision webinar on Wednesday, September 9 at 2 p.m. ET for tips and strategies on preparing your brand’s leadership for interviews. Find out how to improve your interview prep and make sure your brand is represented well.